Lowell Deeds

The latest on real estate recordings and new technology from the Middlesex North Registry of Deeds in Lowell

July 10, 2007

Website Rating

by @ 8:52 am. Filed under Technology

Everyone wants to be popular and you know you’re popular when you have a lot of friends…but how do you know when a website is popular? In the old days, way back before the invention of the iPhone (called Bi before iPhone) , a website’s popularity was measured by the number of visits it had. But these are the new days, (Ai…After iPhone) and it looks like the “measure” of popularity for websites has changed. The new method is not how often a site is visited, but rather how long does the visitor stay. One expert compared it to channel surfing versus actually program watching. And like TV the company that tracks the website usage is Neilsen…Neilsen Netratings. The change will definitely help popular websites such as YouTube, Flickr and social networking sites where visitors stay for long periods. Why would anyone want to track or know the popularity of a website? Why money, of course. Neilsen provides advertisers information indicating users “loyalty” rather the number of visits…which in turn establishes advertising costs.

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