Lowell Deeds

The latest on real estate recordings and new technology from the Middlesex North Registry of Deeds in Lowell

February 6, 2008

Microsoft Vs Google Again

by @ 9:18 am. Filed under Current Events, Technology

Google and Microsoft?…they’re at it again. It seems I’ll never run out of blog material as long as these two Internet giants (sorry for using the “g” word) are around. OK, so here’s the latest clash…Microsoft and Google are fiercely competing for Internet advertising dollars. There are three main types of Internet Ads: Search Ads, Display Ads and Multi-media Ads. Forty percent of online promotions come from “search ads”, that’s almost double the amount from display ads. It is a $40 billion industry. Who is number one in this area…why Google, of course. Up to this point Microsoft has had little success breaking into the “search Ad” market, so it has turned its attention to “display and multimedia” ads. Who is number one in this area? Wrong…not Google, rather it is Yahoo. So what’s the best way for Microsoft to become an instant player in the display ad world and gain control of it before Google? Why, buy Yahoo of course. Microsoft has offered to purchase Yahoo for the staggering sum of $44.6 billion. If the acquisition goes through, Microsoft would control “more than a quarter of the market for animated ads and colorful display banners at the top of Web Pages”. And best of all… it would chalk uo a victory over Google.

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