Hotspotting
Two years ago when Google paid $1.65 million for YouTube I thought…are they crazy. First, I had no idea how significant and popular YouTube would become. Why do I say significant? Consider this…if you missed the Tina Fey/ Sarah Palin Saturday Night Live skits, all you have to do is simply log into YouTube and they are there for your viewing, when you want, and as often as you want. Essential YouTube makes video available “on demand”. Google’s investment in YouTube has paid off with huge advertising revenue. Just image, the video-sharing site attracts an incredible 100 million people a month. Now Google has decided to begin what is called “hotspotting”. Here is how it works…you are watching a YouTube music video. You love the song and want to buy it. Just move your mouse to YouTube’s new “click to buy” button…click it and bam, the song from the video begins to download. With Google’s $1.65 million dollar investment, hotspotting music may be just the right thing to finally bring YouTube into profit.
